Grégoire Croidieu

While at CASBS, Grégoire Croidieu will work on a historical sociology book project with faculty fellow Woody Powell on cognition and institution, essentially asking how the institutional grip is laid upon our mind. The modern Bordeaux wine industry, France, is the context we explore to research this question.

Croidieu is Professor of Entrepreneurship at Emlyon Business School, France. His research studies the historical evolution of regions and industries, such as the Bordeaux, Australian, and Californian wine regions or the US radio industry, as well as public policies supporting economic development. He is very much interested in how novelty sticks in these contexts and occasionally triggers some social change. His work has been published in organizational and sociological journals such as Administrative Science Quarterly, Organization Studies, and Research in the Sociology of Organizations. Croidieu recently co-edited a special issue in Strategic Organization on category and place.